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Is no makeup the new black?


Afro and curly hair blog with news, reviews, opinions and tutorials from journalist Lynda Moyo.

Is no makeup the new black?

Lynda Moyo

No photoshop trickery. This is half a face of makeup and a half a face natural.

And by 'new black' I of course mean the latest trend, but also more specifically a trend among black women in 2016?

This week actress Sanaa Lathan has joined Alicia Keys in her no makeup movement.

Sanaa Lathan and Alicia Keys

And while these two women have been public about what they're doing and why, on the whole we are seeing more women of colour than ever toning down and embracing their full natural selves. 

"What should be an enhancement has actually robbed me of my defining features, leaving me with half a face that’s more glamourous yet more plain, depending which way you look at it."

I too am not adverse to going makeup free. Sure, I may wear a bit of makeup most days, but I’d certainly never describe myself as ‘made up’.

That was until I asked my local MAC counter to 'Kardashianize' me. The sight of own face looking as smooth as a freshly laid ostrich egg, and just as likeable to crack, got me thinking...

Some women do this every single day?

Of course a good magician never reveals his secrets, but the illusion of beauty is now being proudly shouted from the virtual rooftops of the world wide web via Youtube tutorials rather than being kept to the confines of the beauty underworld.


Lipstick feminism would argue it’s about celebrating our choices in the modern age and eliminating social stigma toward wearing makeup, as one example. I’d say a woman who is just as happy to show her natural face as she is a fantasy face, is just as comfortable in either skin. 

Korea and Japan also have huge beauty subcultures, namely Ulzzang a popular South Korean term literally meaning ‘best face’ and Gyaru a Japanese transliteration of the English word ‘gal’. 

Staple elements of both styles include lots of dramatic makeup and contouring, contact lenses or circle lenses, dyed hair, false eyelashes and wigs. The results are often startling. Though fun when done for a one-off makeover, anyone choosing this type of cosmetic ethnic cleansing as a lifestyle choice needs to look deeply into their own sad circle lenses, to the heart of the matter. 

It was actually the image below of a half made up face which left me so taken aback that I just had to try it for myself.


MAC with their vast collection of makeup artistry for every skin type and skin tone, immediately came to mind. Rising to the challenge of transforming my face unrecognisably, Olivia – a MAC artist at Selfridges Exchange Square, Manchester - set about using transformation techniques such as contouring, highlighting and enhancing. You can see the full list of products used in the box at the bottom of this article. 

Speaking to MAC Senior Artist, Cher Webb about this new beauty buzz word ‘contouring’, she said: “We are seeing a lot more emphasis on how to create carved faces with strong bone structure. You can achieve dramatic results with sculpting makeup, defining the shape of your face and enhancing your features. Every element can be enlarged or decreased in size, look more or less prominent with products that are subtle and applied in the correct places.”

My husband’s reaction to my half face was simply “that scares me” while other men were equally shocked that it is even possible to create such an illusion. Many saw it as deceit in a way, but surely no more so than a Wonderbra, Spanx or people who Photoshop their own Facebook profile pictures? Makeup is just one piece to this puzzle of supposed perfection. 

Female colleagues and friends on the other hand, found it intriguing. 

Some showed concern for the fact that what should be an enhancement has actually robbed me of my defining features, leaving me with half a face that’s more glamourous yet more plain, depending which way you look at it. Others were keen to know how the look was achieved adding they can’t believe there’s no Photoshop wizardry involved. There really isn’t by the way.

I was also compared to Anthony Burgess’ A Clockwork Orange book cover, minus the bowler hat and two-faced from Batman. There’s always one. 

But they do make a good point. It’s the fact only half my face is made up that makes it all a little too freaky. We’re only ever used to seeing the completed look, so the revealing of the process, in my case, exposes just how far you can go with makeup. Look at the made up half on its own however and, dare I say, if you didn’t know my natural face you might not stop and stare at all. It is in fact, a picture you’ll see multiple times on any given Saturday night round town. Now that’s a scary thought. 

This experiment has certainly been an eye opener that’s made me appreciate and detest makeup more, in equal measures. There’s no denying, I love what I’ve learned about contouring throughout this process. 

As Cher said: “The modern sculpted face is more creamy and three dimensional. Contouring is one of the most frequently left-out steps in makeup applications as it is a less obvious part of a makeup regime.”

There is however no need to eliminate defining facial features, such as freckles in my case. It’s our differences that makes us interesting and even top makeup artists such as Cher favour subtle enhancements over complete transformations when it comes to everyday makeup. She added: “I definitely think making the most of your natural features is key to achieving a wholesome look. Enhance your favourite elements so you still look like you.”

Seeing the two dramatically different sides of my face felt like an epiphany. It’s not only given me greater appreciation for my natural self, but also for the happy medium I tend to define as me on most days. When snakes shed their skin, they metamorphose into a new being and as I wiped the makeup off my skin, I too was shedding any physical illusions and subconscious beliefs I may have had about what defines a perfect face. 

It’s also highlighted something we all know but too often gets literally glossed over in magazines. A point Cindy Crawford once addressed head-on when she said: “Even I don't wake up looking like Cindy Crawford.”

Trowelling makeup on to hide what you can’t face certainly takes the joy out of makeup. So for those who do like to wear it, here’s my advice: Treat it like fine art. Invest in some decent brushes, learn the strokes, explore the one-of-a-kind canvas mother nature gave you, by choice not requirement. Makeup can certainly add definition, but shouldn’t define you. 

Special thanks to Olivia at MAC, in Selfridges Exchange Square, Manchester. 

Lynda’s MAC Makeup:


Studio Fix moisturiser

Skin Base Visage primer


Studio Fix foundation (NC42)

Studio Finish concealer (NC42)


Powder – Translucent 

Contour - Studio Fix Powder (NC50)

Highlight – Prep &Prime Light Boost &

Blush – Dollymix


Brow -  ‘Spiked’

Brow highlight - ‘Vanilla’

Eyelid – Chilled onice, Woodwinked, 

Crease – Brown Down, Carbon 

Eyeliner - Feline, Bootblack

Mascara – Extended Play


Pencil – Chatterbox

Lipstick - Inantucipation

Contouring tips from MAC Senior Artist, Cher Webb:

-You can use a concealer in lighter shades to highlight naturally as well as a darker foundation to contour. If you want your highlights to stand out go for a highlighter that boosts radiance like MAC Cream Colour Base in Pearl or Shell. This gorgeous creamy texture melts into the skin beautifully, leaving a pearlescent glow. Apply to the higher planes of the face with fingers or a MAC #195 brush. 

- Contour shades tend to be matte textured and highlights creamy and illuminating. The two textures marry well together and are the perfect combo.

- Use MAC Prep and Prime highlighter to sculpt the higher planes of the face, such as; under the eyebrow, down the nose panel, cupids bow, and cheekbones. This technique instantly lifts and can slim down areas of the face.

- Contour the cheek area and temples with MAC Pro Sculpt Sculpting powder. It is a cooler skin tone shade that mimics real skin shades, bronzer shades look more obvious and more like a tan rather than a definition.

- Add a touch of MAC Strobe Cream to your foundation; this will instantly lift the skin giving it a healthy radiant glow. We use this technique on many shows at fashion week.